John Blaine for Vine de.la Vie

Vine-de.la-vieOne of the many benefits of being in the beauty industry for so long is that I get to maintain contact with all of the artists I have met over the years. So, when I heard that my former agency mate, celebrity hairstylist, John Blaine had created his own hair care line, I knew I had to be a part of it. So I devised a proposal to offer the support of Ask Aliesh in launching John’s brand Vine de.la Vie.

Vine de.la Vie is a niche brand fueled by the anti-oxidizing power of wine extract. The primary benefit of this ingredient is that it contains Resveratrol, a  polyphenol phytoalexin (i.e. an antioxidant). As John so adeptly explains, free-radicals from environmental toxins can cause oxidation of the hair strands. This can be likened to rust covering your head. Resveratrol removes this rust by lending an electron to stabilize free-radical atoms. The end result is intensified color, greater volume and improved texture. So take a moment to watch this 3-video series Neil and I created for Vine de.la Vie. Enjoy!

In this video John introduces us to the 5 core products in Vin de.la Vie.

Watch as John demonstrates how Vin de.la Vie boosts Lorna’s hair color.

Curly hair? John teaches us how to use a diffuser with Vin de.la Vie to get shiny, defined curls.